There's something so transcendent when it comes to fashion, style, and the trends presented within that world. Through my time with Modura, I ultimately learned where my passions and desires within the world of UX lie - that they are found primarily where the visual aspects are shared the most.
Couple of "golden nuggets" gained through this sprint:
Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas.
They are fashion-forward, and conscious of trends. They want to dress for the jobs they want without appearing overdressed.
To rebrand, develop, and design hi-fis that fit within the stylish and fashion-forward world that has been created by Modura - presenting an app that connects vibe with functionality when purchasing clothing.
We kicked things off by associating specific words, goals, and the direction Modura was looking to develop from within their creative brief.
Utilizing those words and themes, I sketched out a plethora (word not used nearly enough) of possibilities that connected with what I believed Modura stood for and where they wanted to proceed in their goals / dreams.
From sketches to screens, I developed the three that best connected with Modura's voice and what would eventually become the new branding for their environment.
Ultimately, I selected the first logo option as Modura's new signature - based on the modern, minimalist styles it invoked that could easily be placed anywhere.
Deciding the color palette and typography of Modura took a while in discovering which best connected with it's voice.
Torn between a vibrant, young, bold palette (#1) and a cooler, urban, professional palette (#2), users helped connect the dots as to what resinated best with the style and purpose behind the clothes.
Color palette two became an easy choice and the thicker headings for typography soon followed - bringing in the logo and a continued modern flow.
The style tile was created, showcasing the unique voice that Modura presents in reaching young, urban, trendy professionals. Following the tile's development, hi-fis were designed and Modura was on it's way to housing the app they originally dreamt about.
© Bobby Shaw 2021